Reggaeton

Don Omar, Raggaeton fingers in the noseSpend any amount of time in a club in Colombia and you’re likely to hear the familiar strains of the Dem Bow Riddem, the drum beat that characterizes one of the most popular styles of music in Colombia: Reggaeton.

Reggaeton is ubiquitous in Colombia
and, although you’ll find division among expats, the bulk of the younger generation here are partial to it, if not completely enamored with it.
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Although as a musical genre it has struggled to gain recognition in Europe and the States, most people will be familiar with tracks such as Daddy Yankee’s ‘Gasolina’, which achieved worldwide airplay and is still played in clubs throughout the world.

Popular reggaeton artists include Don Omar (who is responsible for the irresistible ‘Danza Kuduro’), Daddy Yankee, Jiggy Drama, Plan B, Nina Sky and Calle 13. The genre originated in Panama although it’s main cultural impact came in Puerto Rico in the mid-1990s, where it rapidly gained popularity. It wasn’t until around the mid 2000s that the genre took a-hold of the rest of the world, but now its popularity continues to grow.

Reggaeton is characterized by the Dem-Bow riddem
(a drum beat named after a Shabba Ranks song); hip-pop style lyrics pertaining to wealth, sex and hedonism; danceable music and repetitive vocal hooks. All together these elements combine to make perfect clubbing music: simple, catch and great for dancing provocatively.

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